论文: [1] Hou, J., Du, M., & Zhou, Q. (2023). What people talk about multi-channel purchasing behavior and what they intend to do: Related perspective from ESG evaluation system [J]. SAGE Open, 13(4); 21582440231206970. [2] Hou, J., Wang, Y., & Du, M. (2023). Friend or Foe: How Do Consumers and Producers Affect the ESG Rating Index? Evidence from China’s Market of Organic Milk. Sustainability, 15(14): 10819. [3] Zhou, Q., Du, M., & Hou, J. (2025). Role of social network in fostering consumers' omni-channel purchasing behavior towards infant milk powder retailers. Agribusiness, 41(3): 672-693 [4] Hou, J., Zhang, Y., & Zhou, Q. (2025). The Consumer Social Network’s Effect on the Price Premium: Evidence from China’s Organic Milk Market. Sustainability, 17(23): 10847. 主持和参与项目: [1] 山西省2025年度百亿工程博士科研启动项目“社会网络对中国居民消费潜力的影响研究”(SXND202520889),主持人。 [2] 山西省2025年度高等学校哲学社会科学研究项目“消费者社会网络对中国居民消费行为的影响研究”(SXND202522176),主持人。 |